Definition | The UK’s leading brand alignment company

We’re born out of specialist agencies that have come together as one. Together, we’ll define what you stand for, and bring that to life in everything you say and do.

Case study

TLC LIVE: Manda

Building an AI tutor.

Google ChromeOS (behind the scenes)

Animated explainer.

Definition AI

Building bespoke private environments.

Winston & Strawn

Legal PR.

Clio

Tech PR.

Transport for Greater Manchester

Brand strategy.

David Lloyd

Experience.

PHQ

Brand strategy and visual identity.

DHL (behind the scenes)

Internal comms video.

SEUK

Social media and PR.

TPXimpact (behind the scenes)

Animated explainer.

Southeastern

Internal comms.

Sky

Tone of voice.

Transport for London

Identity development.

Our news and insights

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A/B testing results: What we learned about our audience

We ran A/B tests to learn what content actually resonates with our audience.

Learning, leading, and building relationships: Katy Bloomfield’s journey

Katy Bloomfield, Managing Partner, PR at Definition shares her best career tips, biggest lessons, and why relationships still sit at the heart of great PR.

Three top tips to make your training sessions stick

Struggling with forgettable training sessions? Here are three practical tips to make them memorable, engaging, and impactful.

What is digital PR?

Digital PR is more than just link building or posting a few social updates - find out more here and how you can measure digital PR success.

How to write a social media policy

What is a social policy? What should you include?

Behind the pitch: Insights from Definition’s Head of Media Relations, Katie Chodosh

Our Head of Media Relations, Katie Chodosh, shares her career journey, industry insights, and expert advice for impactful media relations.

Our resources

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Why training is like comedy

We're joined by Neil Mullarkey to talk about why good training is just like good comedy.

Watch the event back

Tone of voice in the time of AI

Learn how to build AI into your tone of voice programme, directly from brand experts.

Watch the webinar

AI use cases for marketers: Content gap analysis

This use case is about how to use AI to help with content gap analysis.

See the tutorial